# How do you calculate engagement rate?

What is the Engagement Rate?

1. The engagement rate is used to measure the level of interaction by followers from content created by a user.
2. It is calculated as total engagement divided by total followers, multiplied by 100.

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## Furthermore, what is my Instagram engagement rate?

Option #1: Engagement / Followers

The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.

Beside this, is a 5% engagement rate good? Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

## Likewise, how does TikTok calculate engagement rate?

And in case you want to calculate TikTok Engagement Rate for an entire profile you can take the overall hearts and comments of the last 20 content uploaded and divide them by the number of combined views and multiply by 100.

## How is monthly engagement rate calculated?

Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.

## What is average engagement rate?

The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by 100.

## What is a good Instagram engagement rate 2020?

The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.

## What is a good influencer engagement rate?

Generally, you want to see an engagement rate of 2-3% on influencers‘ posts. A ratio of 4-6% is excellent, while posts in the high tens and twenties are considered “viral.”

## How much money does 1000 Instagram followers make?

Brands typically pay anywhere from \$10 per 1,000 followers to \$500 for every 1,000 followers depending on your niche and engagement. If you have around 1,000 followers and want to make money, you should look into coupling your Instagram with other marketing channels.

## What is a good facebook engagement rate 2020?

Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

## Why has my engagement dropped on Instagram 2020?

Ads and feed changes contributing to the engagement drop

Digital marketers think that the reason for this decrease are ads and that they’re driving people away. Influencers have also experienced reduced reach, the stats showed, where fashion influencer’s engagement rate went from 4.3% (February) to 2.4% (June).

## Why is Instagram dropping my engagement?

It might just be that the content was posted at the wrong time, used the wrong hashtags, or just wasn’t appealing to your audience. Just because your Instagram likes are decreasing doesn’t mean you are under a shadowban.

## What is engagement in TikTok?

TikTok Engagement Rate is calculated as the sum of likes, comments, and shares, divided by the number of views. Thus, the formula can be written as the following: ((Number of likes + number of comments + number of shares) / number of views) * 100%

## How much does Charli make?

According to Forbes, Charli is the second highest earning TikTok star, making \$4million from 2019-2020. Reports have suggested she can charge as much as \$100,000 for one post on her page!

## How much money do you get for 1 million views on TikTok?

Ads are only run on a minority of videos shown. Roughly, a video creator will earn \$2,000 for every million views.