What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
One may also ask, is a 5% engagement rate good?
Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
Correspondingly, what is average engagement rate?
The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by 100.
What is a good Instagram engagement rate 2020?
However, achieving organic engagement and growth can be difficult for smaller brands. The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
How is TikTok engagement calculated?
TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.
What is the average Instagram engagement rate?
4.7%
What is a good engagement rate on LinkedIn 2020?
2%
How is reach percentage calculated?
How are the Engagement/Reach Rates calculated?
- Reach Rate = (Reach / Number of Fans) x 100 = %
- Engagement Rate = (Total Number of Reactions, Comments Shares & Clicks / Number of Users Reached) x 100 = %
- Fan Engagement Rate = (Total Number of Reactions, Comments, Shares & Clicks / Number of Fans) x 100 = %
What is the average engagement rate on LinkedIn?
(0.54%)
What is YouTube engagement rate?
To calculate a channel’s YouTube engagement rate, add up the total number of likes, dislikes, and comments (in a selected time range) for all the channel’s videos, and divide by the total number of channel subscribers.
How is monthly engagement rate calculated?
Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.