# How do you calculate engagement rate?

What is the Engagement Rate?

1. The engagement rate is used to measure the level of interaction by followers from content created by a user.
2. It is calculated as total engagement divided by total followers, multiplied by 100.

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## Also, is a 5% engagement rate good?

Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

Regarding this, what is my engagement rate Instagram? Option #1: Engagement / Followers

The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.

## Secondly, what is a good reach to engagement ratio?

Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

## How is monthly engagement rate calculated?

Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.

## What is engagement rate?

The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.

## How is TikTok engagement calculated?

TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.

## What is a good Instagram engagement rate 2020?

However, achieving organic engagement and growth can be difficult for smaller brands. The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.

## How do you get 1k followers on Instagram in 5 minutes?

Get 1k real and loyal followers on Instagram in 5 minutes with AiGrow

3. Click on the upgrade button on the top of your dashboard and choose the right growth plan to have your dedicated account manager.

## How much does Instagram pay you for 1 million followers?

According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see \$10,000 per post. Have over 1 million followers? You could charge \$100,000 or more.

## What is YouTube engagement rate?

To calculate a channel’s YouTube engagement rate, add up the total number of likes, dislikes, and comments (in a selected time range) for all the channel’s videos, and divide by the total number of channel subscribers.

## How many new followers a day is good?

As your account starts to grow and you continue to gain more followers try adding in more posts, such as one more afternoon post per day. Here is a great formula that will help you determine how many posts you should really be creating per day: 1-1000 followers, 1-2 posts a day.

## How is reach calculated?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

2%

## Is engagement or reach more important?

Engagement metrics are important to consider if you are trying to build a relationship with your customers, increase their loyalty to your business, or measure your customers’ intent to take an action, like purchasing your product. … And with higher engagement comes higher visibility (aka higher reach) for your posts.