What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
Considering this, what is a good social media engagement rate?
Engagement rates are typically higher than Linkedin, Twitter, and Facebook, partly due to the nature of the format. With one post per screen, you’re made to focus on the content, and either engage or scroll past. Around 2% is seen as a good social media engagement rate on Instagram. Anything 3% or more is great.
Then, how is monthly engagement rate calculated?
Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.
What is average engagement rate?
The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by 100.
What is a good facebook engagement rate 2020?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
What is the average Instagram engagement rate?
4.7%
What is a good Instagram engagement?
In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.
How is TikTok engagement calculated?
TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.
How do you calculate reach on Instagram?
Along with total reach, you want to be tracking your Reach Rate. This is the percentage of followers that see your post. You can calculate it by dividing the total reach of a post by your total number of followers. For example, if you have 300 reach and 1000 followers, your reach rate is 30%.