Add the number of comments and likes on a post, then dividing by the number of followers. Then, multiply by 100 to get the percentage. In this example, the Instagram engagement rate is 16.8%, which is particularly high.
Consequently, how do you check engagement time on Instagram?
How to find your best time to post on Instagram. If you have a business profile on Instagram, you will have data similar to your Facebook Insights in your Instagram Insights. Look for the Audience section in your Instagram Insights to see the days and hours when your followers are most active.
Likewise, how do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
What is engagement rate?
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.
On average, the best time to post on Instagram is between 10 AM and 3 PM CDT. However, the level of engagement you get can change dramatically depending on what day of the week you post. The best days to post on Instagram are Wednesday throughout the day, but particularly around 11 AM, and Friday from 10 AM to 11 AM.
Friday, 9 a.m.–4 p.m.
If you go to the Followers section of Instagram’s Insights and click on “learn more,” you’ll see a full page of information about your followers. Scroll past gender, age, and top locations and you’ll see a visual graph showing the days and times that your Instagram followers are most active.
There have been countless studies done on what an average engagement percentage looks like and they all seem to land around 4%. This means that if you have 1,000 followers you should be getting at least 40 engagements from them when you post. This means likes, comments and video views.
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
Generally, you want to see an engagement rate of 2-3% on influencers‘ posts. A ratio of 4-6% is excellent, while posts in the high tens and twenties are considered “viral.”
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.