By **calculating** the number of likes and comments, the Instagram **Engagement Calculator** can estimate the average **engagement rate**. Some analytics tools, like what **Phlanx** offers, are free to use by anyone.

## Then, how do you calculate Facebook engagement rate?

**Engagement Rate** on **Facebook** for a **post** is **calculated** as the number of Engaged Users divided by the total reach of that **post**. Multiply the whole thing by 100 to turn it into a **percentage**. **Engagements** on **Facebook** include reactions, shares, comments, and some clicks on links, videos, and images.

## In this manner, how do you calculate engagement rate?

**What is the Engagement Rate?**

- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.

## What is average engagement rate?

The **average engagement rate** per post is defined as the **average engagement** of the posts divided by the number of fans or followers the page has all multiplied by 100.

## What is a good influencer engagement rate?

Generally, you want to see an **engagement rate** of 2-3% on **influencers**‘ posts. A **ratio** of 4-6% is excellent, while posts in the high tens and twenties are considered “viral.”

## How is reach calculated?

The basic formula for **calculating reach** is impressions divided by frequency (**reach** = impressions/frequency).

## How does TikTok calculate engagement rate?

And in case you want to calculate **TikTok Engagement Rate** for an entire profile you can take the overall hearts and comments of the last 20 content uploaded and divide them by the number of combined views and multiply by 100.

## What is the difference between a reach and an engagement on Facebook?

What exactly is the **difference between reach** and **engagement**? **Reach** is best described as the number of unique viewers who see your content, while **engagement** is those who interact with your content. **In** other words, **engagement** is things such as likes, comments, share etc.

## What is the difference between reach and views on Facebook?

The main **difference between reach and views** is straightforward: the number of **views** represents how many times each piece of content was actually seen. The total number of **views** includes every single time a piece of content was **viewed**. … Each time they saw it counts as a view.

## Why is my Facebook engagement so low?

You are posting **too** many or **too few** posts – As shown by the Track Social (image below), the more you post in a day the **lower** is the **engagement**. According to SocialBakers.com, if you post fewer then 2 posts a week, you will not engage your audience enough and you will lose **engagement**.

## How is monthly engagement rate calculated?

**Engagement rate** is **calculated** as total **engagement** divided by total followers, multiplied by 100%. In this case: Total **Engagement** = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.

## How do you calculate customer engagement?

To **calculate** a **customer engagement score**, begin with inputs — such as frequency of usage, depth of usage, specific actions taken, clickstream information, and key performance indicators. Combining all these inputs gives you a single number representing the sum total of your **customer’s** health, success, and **engagement**.

## What is the average Instagram engagement rate?

4.7%