By **calculating** the number of likes and comments, the Instagram **Engagement Calculator** can estimate the average **engagement rate**. Some analytics tools, like what **Phlanx** offers, are free to use by anyone.

## Keeping this in consideration, how do you calculate engagement rate?

**What is the Engagement Rate?**

- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.

**engagement rate**. Between 1% and 3.5% = average/

**good engagement rate**. Between 3.5% and 6% = high

**engagement rate**. Above 6% = very high

**engagement rate**.

## Similarly one may ask, what is my engagement rate on TikTok?

**Engagement Rate** is a number expressed as a **percentage** that shows how much **engagement** a content received. It is usually calculated as the sum of likes, comments (and any other social activity such as shares) and divided by the number of followers. For **TikTok**, you have to divide by views instead of followers.

## What is average engagement rate?

The **average engagement rate** per post is defined as the **average engagement** of the posts divided by the number of fans or followers the page has all multiplied by 100.

## What is the average Instagram engagement rate?

4.7%

## How is monthly engagement rate calculated?

**Engagement rate** is **calculated** as total **engagement** divided by total followers, multiplied by 100%. In this case: Total **Engagement** = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.

## How is reach calculated?

The basic formula for **calculating reach** is impressions divided by frequency (**reach** = impressions/frequency).

## What is a good Instagram engagement rate 2020?

However, achieving organic **engagement** and growth can be difficult for smaller brands. The average **engagement rate** on **Instagram** is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.

## What is a good influencer engagement rate?

Generally, you want to see an **engagement rate** of 2-3% on **influencers**‘ posts. A **ratio** of 4-6% is excellent, while posts in the high tens and twenties are considered “viral.”

## What is a good facebook engagement rate 2020?

Above 1% **engagement rate** is **good**; 0.5%-0.99% is average; and below 0.5% **engagement** likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

## Why has my engagement dropped on Instagram 2020?

Ads and feed changes contributing to the **engagement drop**

Digital marketers think that the reason for this decrease are ads and that they’re driving people away. Influencers have also experienced reduced reach, the stats showed, where fashion influencer’s **engagement** rate went from 4.3% (February) to 2.4% (June).

## How do you get TikTok engagement?

**Here are six ways you can do to grow your following:**

- Find Your X-Factor. If you want to attract a large audience, you’ve got to find what makes you special. …
- Increase Your Content Production. …
- Collaborate With Other TikTokers. …
- Get in on Challenges. …
- Use Hashtags. …
- Share Older Content.

## How is TikTok reach calculated?

STEP 1: **Measure** the **reach** of any given post. STEP 2: Divide the post **reach** by your total number of followers. STEP 3: Multiply by 100 to get your post **reach** percentage.

## How much money do you get for 1 million views on TikTok?

Ads are only run **on a** minority of videos shown. Roughly, a video creator will earn $2,000 for every **million views**.