# How does Phlanx calculate engagement rate?

By calculating the number of likes and comments, the Instagram Engagement Calculator can estimate the average engagement rate. Some analytics tools, like what Phlanx offers, are free to use by anyone.

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## Keeping this in consideration, how do you calculate engagement rate?

What is the Engagement Rate?

1. The engagement rate is used to measure the level of interaction by followers from content created by a user.
2. It is calculated as total engagement divided by total followers, multiplied by 100.
Secondly, is a 5% engagement rate good? Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

## Similarly one may ask, what is my engagement rate on TikTok?

Engagement Rate is a number expressed as a percentage that shows how much engagement a content received. It is usually calculated as the sum of likes, comments (and any other social activity such as shares) and divided by the number of followers. For TikTok, you have to divide by views instead of followers.

## What is average engagement rate?

The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by 100.

4.7%

## How is monthly engagement rate calculated?

Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.

## How is reach calculated?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

## What is a good Instagram engagement rate 2020?

However, achieving organic engagement and growth can be difficult for smaller brands. The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.

## What is a good influencer engagement rate?

Generally, you want to see an engagement rate of 2-3% on influencers‘ posts. A ratio of 4-6% is excellent, while posts in the high tens and twenties are considered “viral.”

## What is a good facebook engagement rate 2020?

Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

## Why has my engagement dropped on Instagram 2020?

Ads and feed changes contributing to the engagement drop

Digital marketers think that the reason for this decrease are ads and that they’re driving people away. Influencers have also experienced reduced reach, the stats showed, where fashion influencer’s engagement rate went from 4.3% (February) to 2.4% (June).

## How do you get TikTok engagement?

Here are six ways you can do to grow your following:

1. Find Your X-Factor. If you want to attract a large audience, you’ve got to find what makes you special. …
2. Increase Your Content Production. …
3. Collaborate With Other TikTokers. …
4. Get in on Challenges. …
5. Use Hashtags. …
6. Share Older Content.

## How is TikTok reach calculated?

STEP 1: Measure the reach of any given post. STEP 2: Divide the post reach by your total number of followers. STEP 3: Multiply by 100 to get your post reach percentage.

## How much money do you get for 1 million views on TikTok?

Ads are only run on a minority of videos shown. Roughly, a video creator will earn \$2,000 for every million views.