Option #1: Engagement / Followers
The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.
Similarly, how is engagement rate calculated?
The engagement rate is used to measure the level of interaction by followers from content created by a user. It is calculated as total engagement divided by total followers, multiplied by 100.
Also know, what is a good engagement rate on Instagram 2020?
What is average engagement rate?
The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by 100.
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.
Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Multiply the whole thing by 100 to turn it into a percentage. Engagements on Facebook include reactions, shares, comments, and some clicks on links, videos, and images.
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
Generally, you want to see an engagement rate of 2-3% on influencers‘ posts. A ratio of 4-6% is excellent, while posts in the high tens and twenties are considered “viral.”
According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
Groups are most effective if accounts are in the same niche and preferably have a huge following. For a while, it was a great way to boost your engagement, and even have your content placed in the explore page. This was great before the last big Instagram algorithm update, as all accounts shared the same explore page.
Leading countries based on Instagram audience size as of January 2021 (in millions)
|Audience in millions|
Instagram demographics and usage
- # of monthly active users: 1 billion.
- Largest age group: 25-34 (33.1%)
- Gender: 57% female, 43% male.
- Average time spent per day: 29 minutes.