What is a good engagement rate for influencers?

Generally, you want to see an engagement rate of 2-3% on influencers‘ posts. A ratio of 4-6% is excellent, while posts in the high tens and twenties are considered “viral.”

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Then, how is influencer engagement rate calculated?

Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.

Accordingly, what counts as a micro influencer? A microinfluencer is someone who has between 1,000 to 100,000 followers. … A microinfluencer, as opposed to a celebrity or regular influencer, often has a very uniform audience,” Gyal said.

Likewise, how much does a micro influencer make?

On average, micro influencers earn between $250 and $300 for a sponsored post. Karwowski said a typical micro influencer (a creator with between 5,000 and 100,000 followers) earns $150 in cash payment for a sponsored post plus an additional $100 to $150 in added value from being sent a free product or service.

How many likes Should I get with 1000 followers?

There have been countless studies done on what an average engagement percentage looks like and they all seem to land around 4%. This means that if you have 1,000 followers you should be getting at least 40 engagements from them when you post. This means likes, comments and video views.

What is a good Instagram engagement rate 2020?

The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.

How much money does 10k Instagram followers make?


According to a recent survey, these accounts can make up to, on average, $88.00 per post.

What is average engagement rate?

The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by 100.

How much money does 1000 Instagram followers make?

Brands typically pay anywhere from $10 per 1,000 followers to $500 for every 1,000 followers depending on your niche and engagement. If you have around 1,000 followers and want to make money, you should look into coupling your Instagram with other marketing channels.

Are micro influencers better?

There have been numerous studies over the last few years that show that microinfluencers are the sweet spot for influencer marketing. They generally have far better engagement rates than their larger, more famous counterparts.

What is the difference between micro and macro influencers?

Macroinfluencers, for example, have follower counts ranging between 100,000 and 1 million, and microinfluencers have between 10,000 and 100,000 followers. … Microinfluencers in particular offer a sweet spot for marketers; they’re still sizable in scale, but they tend to enjoy a more engaged audience.

How many followers do you need to be an influencer?

Mega influencers have many followers on their social networks, often more than 1 million followers on a platform. People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers.

Is 1000 followers on Instagram a lot?

The follower ratio matters most when you have between 1,000 to 1,500 followers. The logic behind this is simple. For a personal Instagram account, the average number of followers is 150, and the idea of having a private account is to bond with friends and family.

Who is the highest paid influencer?

15 Highest Paid Celebrities on Instagram

  1. Dwayne Johnson (USD$1,015,000 per post) …
  2. Kylie Jenner (USD$986,000 per post) …
  3. Cristiano Ronaldo (USD$889,000 per post) …
  4. Kim Kardashian (USD$858,000 per post) …
  5. Ariana Grande (USD$853,000 per post) …
  6. Selena Gomez (USD$848,000 per post) …
  7. Beyonce Knowles (USD$770,000 per post) …
  8. Justin Bieber (USD$747,000 per post)

How many followers do you need to get paid?

While the number of followers you have can be anywhere from 1,000 to 1 million to make money from Instagram, one thing that is constant is high engagement rates. There’s no point in posting content on Instagram if your followers aren’t seeing or interacting with it.

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