one to two per cent
Also, how do you calculate engagement rate on Facebook?
Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Multiply the whole thing by 100 to turn it into a percentage. Engagements on Facebook include reactions, shares, comments, and some clicks on links, videos, and images.
Considering this, what is a good engagement rate?
Making Sense of The Numbers
Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.
What is reach vs engagement on Facebook?
A good engagement will be at least 1% that of the reach – a ratio considered to be successful on Facebook. The same works for your followers. If you have 1000 followers and at least 10 people are consistently interacting with your content, then you’re doing okay.
Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).