# What is a good engagement rate on Facebook?

one to two per cent

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## Also, how do you calculate engagement rate on Facebook?

Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Multiply the whole thing by 100 to turn it into a percentage. Engagements on Facebook include reactions, shares, comments, and some clicks on links, videos, and images.

Similarly one may ask, what is total engagement on Facebook? The Engagement metric measures the effectiveness of your posts and how much you are connecting with your fans. In Facebook, engagement metrics are calculated based on the number of likes, comments, shares, and clicks your posts are generating.

## Considering this, what is a good engagement rate?

Making Sense of The Numbers

Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.

## What is reach vs engagement on Facebook?

A good engagement will be at least 1% that of the reach – a ratio considered to be successful on Facebook. The same works for your followers. If you have 1000 followers and at least 10 people are consistently interacting with your content, then you’re doing okay.

## How do you calculate engagement?

Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.

## How is reach calculated?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).