What Does Good Engagement Look Like? Per the report, metrics that score at the 60th percentile or higher are considered to be good. For example, accounts that average 97.4% in like to dislike rate are at the 60th percentile and are considered to have good performance.
Herein, how do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
Simply so, what is a good influencer engagement rate?
Generally, you want to see an engagement rate of 2-3% on influencers‘ posts. A ratio of 4-6% is excellent, while posts in the high tens and twenties are considered “viral.”
How is TikTok engagement calculated?
TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.
The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
Option #1: Engagement / Followers
The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.