Above 1% **engagement rate** is **good**; 0.5%-0.99% is average; and below 0.5% **engagement** likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

## Keeping this in consideration, how do you calculate post engagement rate?

Most social media influencers **calculate** their average **engagement rate** this way. To **calculate** the average, add up all the ER **posts** you want to average, and divide by number of **posts**: Average ER by **post** = Total ER by **post** / Total **posts**.

Below is an industry standard guideline so you can benchmark results: Less than 1% = low **engagement rate**. Between 1% and 3.5% = average/**good engagement rate**. Between 3.5% and 6% = high **engagement rate**.

## Additionally, what is the average cost per engagement?

**Cost Per Engagement** can **mean** too many things to many people, so there isn’t really enough data that is comparable to **average** out. It’s usually not much, however. According to Quora it can be about $2, and according to Reddit, you can pay around $0.01.

## How is monthly engagement rate calculated?

**Engagement rate** is **calculated** as total **engagement** divided by total followers, multiplied by 100%. In this case: Total **Engagement** = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.

## How does TikTok calculate engagement rate?

And in case you want to calculate **TikTok Engagement Rate** for an entire profile you can take the overall hearts and comments of the last 20 content uploaded and divide them by the number of combined views and multiply by 100.

## How is reach calculated?

The basic formula for **calculating reach** is impressions divided by frequency (**reach** = impressions/frequency).