3.5%
Hereof, how do you calculate engagement rate per post?
To calculate engagement rate: Check the total number of engagements on a post and the reach per post. Divide the total number of engagements on a post by the reach per post. Multiply the result by 100.
Additionally, why has my Instagram engagement dropped 2020?
Ads and feed changes contributing to the engagement drop
Digital marketers think that the reason for this decrease are ads and that they’re driving people away. Influencers have also experienced reduced reach, the stats showed, where fashion influencer’s engagement rate went from 4.3% (February) to 2.4% (June).
Why is Instagram dropping my engagement?
It might just be that the content was posted at the wrong time, used the wrong hashtags, or just wasn’t appealing to your audience. Just because your Instagram likes are decreasing doesn’t mean you are under a shadowban.
How is monthly engagement rate calculated?
Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
How do you calculate engagement rate on Instagram?
Divide the Average Number of Likes on Posts Four Through Ten by the Total Number of Followers: Once you have the average number of likes in post four through ten, you divide that number by the total number of followers of the account, and you get the engagement rate.
How do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
What is average engagement rate?
The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by 100.
How does Instagram calculate post reach?
Along with total reach, you want to be tracking your Reach Rate. This is the percentage of followers that see your post. You can calculate it by dividing the total reach of a post by your total number of followers. For example, if you have 300 reach and 1000 followers, your reach rate is 30%.