What is a good IG engagement rate?


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Keeping this in view, why has my Instagram engagement dropped 2020?

Ads and feed changes contributing to the engagement drop

Digital marketers think that the reason for this decrease are ads and that they’re driving people away. Influencers have also experienced reduced reach, the stats showed, where fashion influencer’s engagement rate went from 4.3% (February) to 2.4% (June).

Correspondingly, how do you calculate engagement rate? What is the Engagement Rate?

  1. The engagement rate is used to measure the level of interaction by followers from content created by a user.
  2. It is calculated as total engagement divided by total followers, multiplied by 100.

Also to know is, do hashtags increase engagement?

Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts in 2021. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account!

How do I grow my Instagram 2020?

What Are the Best Ways to Grow Your Instagram?

  1. Schedule Posts to Increase Your Instagram Followers. …
  2. Focus on Quality over Quantity. …
  3. Use Instagram Stories. …
  4. Create your own hashtags. …
  5. Socialize and comment on other accounts. …
  6. Give people a reason to follow you. …
  7. Have a unique grid. …
  8. Geotag your pictures.

Do Instagram carousels raise engagement?

Carousel posts tend to have a higher engagement rate per post – between 1.65% and 5.13%, depending on the profile size. With one exception, carousel posts perform better than images or videos – an average of between 0.25% – 0.51% higher engagement.

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