Secondly, how do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
In respect to this, what is engagement rate? The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
People also ask, who has the highest engagement rate on Instagram?
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).