Above 1% **engagement rate** is **good**; 0.5%-0.99% is average; and below 0.5% **engagement** likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

## Also know, what does engagement rate mean?

The **engagement rate is** a metric often used to track how actively involved with your content your audience **is** and how effective your brand campaigns are. **Engaged** consumers interact with brands through interactions such as “likes,” comments and social sharing.

**engagement rate**shows you how many people are connecting with your brand and how often and a

**high engagement rate means**that more people are commenting, liking, sharing, and mentioning your brand and its content. A

**high engagement rate means**that the potential reach of a brand is much

**higher**.

## Moreover, how does Instagram calculate engagement rate?

Option #1: **Engagement** / Followers

The first option for **calculating** your **Instagram engagement rate** is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a **percentage**.

## How do you calculate engagement rate?

**What is the Engagement Rate?**

- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.

## What is a good engagement rate on LinkedIn 2020?

2%

## How does TikTok calculate engagement rate?

**TikTok Engagement Rate** is calculated as the sum of likes, comments, and shares, divided by the number of views.

## What is the average Instagram engagement rate?

4.7%

## Which platform has a higher rate of engagement?

## What is a good twitter engagement rate 2020?

**Engagement rates** tend to be lower for **Twitter** than for Facebook. Most would consider 0.5% to be a **good engagement rate** for **Twitter**, with anything above 1% **great**. Smaller businesses with an engaged following should aim for an **engagement rate** that’s consistently more than that, though.

## How is reach calculated?

The basic formula for **calculating reach** is impressions divided by frequency (**reach** = impressions/frequency).

## How does LinkedIn calculate engagement rate?

**Engagement rate**: **LinkedIn calculates** update **engagement rate** by adding the number of interactions, clicks, and new followers acquired, divided by the number of impressions the post receives.

## What is a good Instagram engagement rate 2020?

The average **engagement rate** on **Instagram** is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.

## How much money does 10k Instagram followers make?

< 10,000 Followers

According to a recent survey, these accounts can make up to, on average, **$88.00** per post.

## How many likes Should I get with 1000 followers?

There **have** been countless studies done on what an average engagement percentage looks like and they all seem to land around 4%. This means that if you **have 1,000 followers** you **should** be **getting** at least 40 engagements from them when you post. This means **likes**, comments and video views.