Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
Also know, what does engagement rate mean?
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
Moreover, how does Instagram calculate engagement rate?
Option #1: Engagement / Followers
The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.
How do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
TikTok Engagement Rate is calculated as the sum of likes, comments, and shares, divided by the number of views.
Engagement rates tend to be lower for Twitter than for Facebook. Most would consider 0.5% to be a good engagement rate for Twitter, with anything above 1% great. Smaller businesses with an engaged following should aim for an engagement rate that’s consistently more than that, though.
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
Engagement rate: LinkedIn calculates update engagement rate by adding the number of interactions, clicks, and new followers acquired, divided by the number of impressions the post receives.
The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.
< 10,000 Followers
According to a recent survey, these accounts can make up to, on average, $88.00 per post.
There have been countless studies done on what an average engagement percentage looks like and they all seem to land around 4%. This means that if you have 1,000 followers you should be getting at least 40 engagements from them when you post. This means likes, comments and video views.