Instagram engagement rate is a quantitative measure of how users interact with the content on your profile. It takes into account your number of followers, likes, comments, and shares. Engagement rates are typically calculated by dividing an account’s likes and comments by follower count.
People also ask, how do you calculate engagement rate on Instagram?
Option #1: Engagement / Followers
The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.
One may also ask, who has the highest engagement rate on Instagram?
What is a good engagement rate?
Making Sense of The Numbers
Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.
What is engagement rate?
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
How do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
How much does Instagram pay you for 1 million followers?
According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.
What is YouTube engagement rate?
To calculate a channel’s YouTube engagement rate, add up the total number of likes, dislikes, and comments (in a selected time range) for all the channel’s videos, and divide by the total number of channel subscribers.
Who uses Instagram the most?
Leading countries based on Instagram audience size as of January 2021 (in millions)
|Audience in millions|
Are Instagram engagement groups worth it?
Groups are most effective if accounts are in the same niche and preferably have a huge following. For a while, it was a great way to boost your engagement, and even have your content placed in the explore page. This was great before the last big Instagram algorithm update, as all accounts shared the same explore page.
What age group uses Instagram the most?
Instagram demographics and usage
- # of monthly active users: 1 billion.
- Largest age group: 25-34 (33.1%)
- Gender: 57% female, 43% male.
- Average time spent per day: 29 minutes.
How much money does 10k Instagram followers make?
< 10,000 Followers
According to a recent survey, these accounts can make up to, on average, $88.00 per post.
Is Instagram becoming less popular?
While all of these stats are pretty impressive, the truth is that Instagram’s reach has actually been on a decline in 2019. Be it because of TikTok or people just getting tired of influencer marketing and ads, it is undeniable that this platform isn’t as popular as it used to be.
What time is Instagram most active?
Friday, 9 a.m.–4 p.m.