Is Makeup Geek Made in USA?
All Face Pans (blush, bronzer, highlighter), Signature Shadows, Foiled Shadows, Power Pigments, Sparklers, and Loose Pigments are made here in the USA!
Midas Cosmetics is an Afro-Latina owned Indie Brand founded in 2018 by Rocio Nuñez. The brand offers various cruelty-free and vegan products, including glitter, face powders, eyeshadow palettes, and lip products.
Marlena Stell, OG YouTube beauty guru and founder of Makeup Geek, made the announcement on her channel, citing supply chain issues as a result of the pandemic as a major reason for the brand’s closing. “I know in my soul that Makeup Geek wasn’t meant to be the ultimate destination for me,” Marlena says.
Our labs, manufacturers and ingredients suppliers also do not test on animals. We are PETA Certified with a cruelty-free certification. ALL Makeup Geek products are cruelty free as we do not test on animals. MOST of our products are vegan.
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Marlena Stell, 35, was a high school music teacher who loved makeup. About seven years ago she started a YouTube channel called Makeup Geek where she taught cosmetics application.
I launched the brand in 2011. At the time, there was a huge gap between drugstore and high-end makeup. There wasn’t anything that was really high quality that still had an affordable price point. I started my brand with eyeshadows because that’s what I was really passionate about.
Kylie Cosmetics is cruelty-free. Kylie Cosmetics meets all the criteria to be a Logical Harmony Approved cruelty-free brand. There is no animal testing occurring anywhere on their products. They are not selling in any markets that require animal testing, and they do not sell in retail stores in China.
The Makeup Geek eyeshadows ($6-$10, available here) are available in pans or pot formats, similar to how MAC sells theirs. The eyeshadow pans are the same size as the MAC ones ensuring that you can fit them into your existing MAC palette, or z-palette (Which isn’t not customized with a fitted insert).
Make Up For Ever is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.