How do you calculate engagement rate on Instagram?

Add the number of comments and likes on a post, then dividing by the number of followers. Then, multiply by 100 to get the percentage. In this example, the Instagram engagement rate is 16.8%, which is particularly high.

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Beside this, what is a good IG engagement rate?

3.5%

Considering this, how do you calculate post engagement rate? Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Multiply the whole thing by 100 to turn it into a percentage. Engagements on Facebook include reactions, shares, comments, and some clicks on links, videos, and images.

Additionally, how is monthly engagement rate calculated?

Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.

How much should I charge for an Instagram post?

When deciding how much to charge for a sponsored Instagram post, ALWAYS start with this simple formula: Charge $10 for every THOUSAND followers you have. In other words, charge 1% per thousand followers.

Why is Instagram dropping my engagement?

It might just be that the content was posted at the wrong time, used the wrong hashtags, or just wasn’t appealing to your audience. Just because your Instagram likes are decreasing doesn’t mean you are under a shadowban.

Who has the highest engagement rate on Instagram?

Finland

What is post engagement rate?

Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has.

How is reach calculated?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

What is engagement rate?

The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.

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