By calculating the number of likes and comments, the Instagram Engagement Calculator can estimate the average engagement rate. Some analytics tools, like what Phlanx offers, are free to use by anyone.
In this way, how do you calculate engagement rate on Instagram?
Option #1: Engagement / Followers
The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.
Beside this, what is average engagement rate?
The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by 100.
How do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
How much does Instagram pay you for 1 million followers?
According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.
Why has my engagement dropped on Instagram 2020?
Ads and feed changes contributing to the engagement drop
Digital marketers think that the reason for this decrease are ads and that they’re driving people away. Influencers have also experienced reduced reach, the stats showed, where fashion influencer’s engagement rate went from 4.3% (February) to 2.4% (June).
Why is Instagram dropping my engagement?
It might just be that the content was posted at the wrong time, used the wrong hashtags, or just wasn’t appealing to your audience. Just because your Instagram likes are decreasing doesn’t mean you are under a shadowban.
Who has the highest engagement rate on Instagram?
Finland