The engagement rate is used to measure the level of interaction by followers from content created by a user. It is calculated as total engagement divided by total followers, multiplied by 100.
Correspondingly, what is engagement rate?
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.
Beside above, how is TikTok engagement calculated?
TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.
How does TikTok calculate engagement rate?
TikTok Engagement Rate is calculated as the sum of likes, comments, and shares, divided by the number of views.
What is a good facebook engagement rate?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
What is a good influencer engagement rate?
Generally, you want to see an engagement rate of 2-3% on influencers‘ posts. A ratio of 4-6% is excellent, while posts in the high tens and twenties are considered “viral.”
What is Instagram engagement rate?
noun. Engagement Rate per post is the total number of people who saw a post and left a “Like” or “Comment” on it divided by your total number of Instagram posts. resources.