If you are trying to grow your fan base or get a certain post seen, Reach may be the metric for you. However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. Reach measures how many people have seen your post.
Besides, which is better Facebook reach or engagement?
Measuring engagement is primarily based on how compelling your post is to your target audience. And with higher engagement comes higher visibility (aka higher reach) for your posts.
Then, what is a good engagement rate by Reach?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
What does Facebook consider an engagement?
Facebook engagement is any action someone takes on your Facebook Page or one of your posts. The most common examples are reactions (including likes), comments and shares, but it can also include saves, viewing a video or clicking on a link.
The Relationship Between Awareness and Engagement
Awareness has to come first, and that’s why reach and impressions are so much more important than likes to begin with. As more users start to see your content and better identify your social media audience, interested parties will start to engage.
9. The average organic reach for a Facebook post is 5.2% of the Page’s total likes. The key phrase here is “average,” because brands with consistently lower-engaging content and less on-platform activity will see reach rates even lower. Still, it’s good to have a solid number as a guideline, and to know what to expect.
6 proven tactics to boost your Facebook reach
- Optimize your content formatting and captions for Facebook. …
- Schedule your posts for the sake of consistency. …
- Time your posts to perfection. …
- Use videos and Facebook Live to encourage engagement. …
- Get in front of fresh followers with Facebook ads.
Post reach is the number of people who saw a specific post in their news feed. Page reach is the number of people who saw any of your post content during a given period of time (daily, weekly or monthly).
Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t. Reach is the number of people who saw any content from your Page or about your Page. This metric is estimated.
To calculate the real engagement rate of a post, you can use the following formula: the number of interactions divided by actual reach and multiplied by 100.
It means that the more patients who like your page interact and talk about your practice via your Facebook posts, the larger your total reach is and, more importantly, how many potential new patients are seeing your practice on Facebook!