one to two per cent
Hereof, how do you calculate engagement rate per post?
To calculate engagement rate: Check the total number of engagements on a post and the reach per post. Divide the total number of engagements on a post by the reach per post. Multiply the result by 100.
Likewise, people ask, what is a good engagement rate?
Making Sense of The Numbers
Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.
What is the average cost per engagement?
Cost Per Engagement can mean too many things to many people, so there isn’t really enough data that is comparable to average out. It’s usually not much, however. According to Quora it can be about $2, and according to Reddit, you can pay around $0.01.
How is monthly engagement rate calculated?
Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
How is TikTok engagement rate calculated?
TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.
What is the average Instagram engagement rate?
4.7%