What is the average engagement rate?

To understand the potential of each industry on Facebook, Instagram, and Twitter, you need to take a look at the average engagement rates per post. In 2020, the average engagement rate per post on Facebook was 0.27%, Twitter reached a mere 0.07%, while an Instagram post scored an average rate of 1.16%.

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Correspondingly, what is the average industry standard for Facebook engagement rates?

0.18%

Accordingly, what is a good engagement rate 2020? Of course, you want to aim as high as possible. In most cases, you’ll be looking at an engagement rate of 1-3 percent. 5 percent or more represents very high engagement.

In this way, what is a good engagement rate on Instagram 2020?

1.45 percent

How do I calculate engagement rate?

What is the Engagement Rate?

  1. The engagement rate is used to measure the level of interaction by followers from content created by a user.
  2. It is calculated as total engagement divided by total followers, multiplied by 100.

What is a good engagement rate on LinkedIn 2020?

2%

What is a good facebook engagement rate 2020?

Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

What is the average Instagram engagement rate?

4.7%

What is YouTube average engagement rate?

4%

What is good Instagram engagement?

In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.

Who uses Instagram the most?

Leading countries based on Instagram audience size as of January 2021 (in millions)

Audience in millions
United States 140
India 140
Brazil 99
Indonesia 85

Who has the highest engagement rate on Instagram?

Finland

Are Instagram engagement groups worth it?

Groups are most effective if accounts are in the same niche and preferably have a huge following. For a while, it was a great way to boost your engagement, and even have your content placed in the explore page. This was great before the last big Instagram algorithm update, as all accounts shared the same explore page.

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