When colorful nail-polish startup Orosa Beauty launched online in August 2019, it had a millennial customer in mind. But thanks to a recent TikTok campaign featuring the app’s No. 1 influencer Charli D’Amelio and her sister Dixie, the brand has done a full-on pivot to focus on Gen Z.
Thereof, where can I buy Orosa beauty?
Where can I get Orosa Beauty? Orosa Beauty is currently available exclusively at orosabeauty.com.
Simply so, what nail polish does Charli D’Amelio use?
What brand does Charli D’Amelio model for?
She became the face of Hollister’s “Jean Lab” campaign alongside her sister in July 2020, also creating a TikTok dance to promote the campaign. That same month, she became an ambassador for braces brand Invisalign, while she and her sister partnered with Morphe Cosmetics to launch Morphe 2, a makeup line.
Charli and Dixie D’Amelio, who currently have a combined 250 million followers across their social media handles, have worked with Hollister in “every aspect” of the brand, including product selection, design, branding, positioning and marketing.
Charli, 16, and Dixie, 19, have experienced a rapid rise to fame, quickly becoming two of the most famous teen celebrities in the world. They began posting on TikTok in 2019 and have since accumulated 130 million followers on the app. (With 100 million, Charli is TikTok’s most-watched star.)
The TikTok stars were given the creative reigns to an Orosa nail polish collection, and for their debut, the sisters created eight limited-edition shades. The collection, dubbed Coastal Craze, launched on Tuesday, August 4 and it features a selection of colorful shades, which retail for $12 each.
Orosa Beauty Coastal Craze by Charli + Dixie D’Amelio
The complete box set of eight Coastal Craze nail polish shades is $75, or get the girls’ individual sets of four nail polishes for $42, or one shade for $12.
Charli and Dixie D’Amelio launch teen-forward brand, Social Tourist. Charli and Dixie D’Amelio are launching Social Tourist, a new trend-forward apparel standalone brand within the Abercrombie & Fitch Co. portfolio.
Orosa Beauty partnered with TikTok stars Charli and Dixie D’Amelio for a limited-edition nail polish collection called Coastal Craze.
Created by Charli D’Amelio, piggy pink is a bright, cool-toned pink. Inspired by their incredible travels together, the Coastal Craze collection by Charli and Dixie D’Amelio captures the colors and moods of their favorite memories, through their own unique perspectives.